Real estate is relational, whether working with a consumer to buy a new home or welcoming a new agent to your office, you are now involved with a major event in that person’s life. Providing outstanding service should be coupled with providing a unique, ongoing experience that stands out. Here’s a few creative (and easy!) ways to provide that above and beyond experience.
A good, old school (and sincere), handwritten note is a dying art, but not because it doesn’t work. In a world where time is now one of our most precious resources, a strong way to communicate importance to someone is taking a little extra time to write them a note. Be specific, be personal.
Brokers: Send a handwritten note congratulating a recruitment prospect on a recent sale.
Agents: Thank your client for choosing you and wish them the best in their new home, and be sure to remind them they can always contact you for questions.
It never hurts to stroke an ego & show off a milestone event or accomplishment. Showcasing an agent or your client online can go a long way! Just remember to be personal, be sincere, & leave them smiling.
Brokers: Speak highly of your agents & showcasing their accomplishments, showcase new arrivals to your team.
Agents: Showcase a happy customer on social media, tag them & let their friends & family do the rest!
Gift cards are always welcome, & don’t worry we’re not suggesting dropping $50 on each client, think smaller gestures that speak volumes. If you tie a reason (see: note) to it such as a “thank you” or “congrats”, it is more impactful.
Brokers: Some would argue the fastest way to an agent’s heart is through their love of coffee. Send a Starbucks gift card for a holiday gift, or just as congratulations on the sale.
Agents: You have a lot of flexibility here. First time homeowners usually need things from the hardware store, sellers are celebrating their move by dining out, everyone still loves coffee!
This one might really catch them off-guard, which is good because that makes you stand out! Including a personal note in the cover would be really cool too! What kind of book, you ask? Think self-improvement, home improvement, or just really darn good book!
Brokers: Share a copy of a book that has influenced you, or embodies your principles and philosophies. If you know an agent is particularly busy, maybe audiobook would be the way to go.
Agents: When I bought my first house, I would have loved to know what the heck I was supposed to do with it. Home Maintenance For Dummies, anyone?